One thing in email marketing is 100% certain… More than 82% of email senders use subject lines all wrong (yes, that’s my very scientific, very specific opinion). Your subject line is your first impression… … And, if you get it wrong, you’re at risk for being considered spam, losing deliverability to your prospects, and even getting sent to junk folders.…
If you’ve spent even a millisecond looking up tips and tricks on email marketing, you’ve probably heard of autoresponders. Autoresponders, ARs, Drips, Campaigns, Journey Sequences… No matter what you’ve seen them called, people who use them say they’re heaven-sent when it comes to growing your business scalably and without a lot of hassle. But, do you really understand what an…
I remember when I got my first email opt in after my first launch. I swear I could have hung that email address framed on my wall as if it were my first hard-earned dollar. Then, I got 20 subscribers. Then, 100. Then, 1,000. They kept adding up, but there was one thing that was staring me dead in the…
Are your prospects paying any attention to your emails? Nothing is more frustrating than doing your homework on the prospect and investing the time to craft the perfect sales email…only to have it get ignored because the subject line sucked. It’s not your fault. These days prospects fly through emails at warp speed ready to delete anything they don’t…
The clock is ticking… Do you feel the pressure? We both know if you don’t get enough NEW business you won’t be in IN business for long. Sure you sell just fine if the person is “well qualified”. But we both know that’s not the real problem. The real problem is figuring out how to generate enough of those…
You just knew the sale was yours. The prospect was engaged, you built a great rapport, they needed it, they could afford it, they acknowledged what your solution would help. Heck, you were already thinking about how much you would make off the deal… ....Until they told you they couldn't move forward today. “%&#$!” Don’t beat yourself up to much.…
It's frustrating isn't it? Everybody knows “Old school” prospecting and marketing strategies don’t work like they used to. But...if you don't market it's hard to get new clients. Without those, the consequences could be severe. Truth is… You hate cold calling almost as much as the unfortunate souls that answer the phone. The thought of going door to door makes your…
You know you need new sales leads. In a perfect world you would have a huge network of family and friends to hit up for referrals. You would quickly generate enough new business to pay for marketing and rocket from startup to 6 figures. But it’s not a perfect world…It’s a cold world where you don’t have an overflowing pipeline.…
Modern buyers have in-boxes more jam packed than rush hour traffic. Are the emails you’re sending now getting you responses? Do you even bother sending them? Most young sales professionals are told they need to send emails to prospects but never trained on what gets read and responded to. So the emails they send suck and get deleted as…
It really shouldn't come as a surprise. You and I both know the emails your boss and the marketing department give you to send to leads suck and rarely never get reponses. Why? Because most of the emails they give you are glorified advertisements with features, bullet points and tons of information about your company. In other words, annoying…