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Email Analytics: The Must-Know List

When many entrepreneurs begin sending emails for their business, it's often their first time ever looking at analytics, let alone email analytics. Unless you're an email marketer, many times, email analytics and all of the data points that can be gleaned from an email campaign simply isn't in the scope of your day-to-day business. However, unlike some ...

Email Analytics: The Must-Know List

Email Analytics: The Must-Know List

When many entrepreneurs begin sending emails for their business, it's often their first time ever looking at analytics, let alone email analytics. Unless you're an email marketer, many times, email analytics and all of the data points that can be gleaned from an email...

Warning! Commit These 7 Deadly Email Marketing Sins At Your Own Risk

Warning! Commit These 7 Deadly Email Marketing Sins At Your Own Risk

I’ve had it… It’s no secret that email marketing is the most powerful form of modern marketing and can do more for any business than any other online strategy (sorry social media enthusiasts). It’s been the driving force behind virtually every successful marketing...

The Truth About Email Subject Lines

The Truth About Email Subject Lines

One thing in email marketing is 100% certain… More than 82% of email senders use subject lines all wrong (yes, that’s my very scientific, very specific opinion). Your subject line is your first impression… … And, if you get it wrong, you’re at risk for being...