These 4 Effective Sales Email Templates Get Responses

 

It really shouldn’t come as a surprise.

You and I both know the emails your boss and the marketing department give you to send to leads suck and rarely never get reponses.

Why?

Because most of the emails they give you are glorified advertisements with features, bullet points and tons of information about your company. In other words, annoying interruptions people can see coming a mile away.

Delete

If you want to get responses from today’s delete-happy prospects then effective sales emails are the key.

Battle-Tested & Buyer Approved Sales Email templates 

 

Introduction Sales Email Template

Subject Line Examples

1.      Need your feedback on this…
2.      How To (Specific Benefit your client gains from your product service)
3.      Must Read for _____ Purchaser

4.      Quick question about ____

Hi ( name)

I was doing some research on your company and I noticed (specific goal, frustration, trigger event that makes what you offer a good fit).

I recently worked with (customer) a business similar to yours and through (feature) they were looking at (improved, reduced, minimized, increased, expanded benefit) by (specific amount) in just (specific time).

I’d like to see if I can help you in the same way. It will only take a quick conversation to see if we are a good fit. When is the best time to follow up?

Mike Iwin

What are we trying to accomplish here?

Your introductory email isn’t trying to sell your product or brand your company. It should be a feeler to test the how interested your prospect is. You want to build some curiosity about what you provide and you want to make them confident their time won’t be wasted by talking to you.

 Keys to Success

• Create Curiosity
• About them not you
• Targeted
• Non Salesy
• Show Credibility
• Includes Value Proposition with specific results the prospect can relate to and appreciate

Resource Sharing Sales Email Template

Subject Line Examples

1. How To (Benefit of resource your sharing)
2. This will help with your (client pain or buying motive)
3. The actual name of the article or resource

Hi (name)

A lot of clients we work with in (prospects industry) are looking for/ concerned with/ struggling with (problem the content your sharing solves). I grabbed/put together this resource for you to help.

Resource Name and Link To it

Would you be interested in hearing about some of the specific ways I can help you (desired outcome)?

Mike Iwin

What Are We Trying to Accomplish Here?

The purpose of this email is to be a resource and maintain top of mind awareness. Here is a great opportunity to build trust because you aren’t selling your offering help and making yourself available if they are interested. This will help you speak with better quality leads.

Key Points

• Relevant Resource
• Quick
• “Temperature check”  Question to close

Trigger Event Sales Email Template

Subject lines

1.      Quick question about your upcoming(event)
2.      A few ideas to help with (event)
3.      Possible fix for (event)

Hi (Name)

I recently read in _________/ noticed on your (social network profile) that (timely event, key change impacting prospect).

A recent client of mine(name) was able to see (specific measurable results). I’ve got some ideas to help you (desired outcome) immediately.

When will you have a minute for a quick conversation?

Let me know the best times, if I don’t hear back from you I’ll just give you a follow up call in a few days.

Mike Iwin

What Are We Trying To Accomplish Here?

The goal of this email is to show you have been doing your homework and what you have to say is relevant to them right now. You can establish major credibility and impress clients with your attention to detail. Tie that event into a positive result you got for someone else and your golden.

Make sure you’re there just in time for the lead to fall into your lap.

Keys to Success

• Laser Targeted
• Direct event into how you can help
• Show empathy
• Offer ideas that can help RIGHT NOW

Referral Based Sales Email Template

Subject Line Example

(Referral name) recommended I get in contact with you

(Name)

I was speaking with (name ) earlier today about your (buyer pain or buying motive). It’s a major issue most of the (customers’ business) I work with are dealing with.

When I mentioned how I helped (previous customer) see (specific results) he/she mentioned I definitely needed to talk to you. I’ve got some ideas you can easily use that should have a positive impact right away.

When is the best time to speak?

If I don’t hear back I’ll give you a call to give you the specifics.

Mike Iwin

What Are We Trying To Accomplish Here

Referencing a referral is the easiest way in the door. The name should better ring a bell and if it does you just bought yourself a few seconds to prove your value. Don’t blow it because you will make yourself AND the your connect look bad. Use this opportunity to make an immediate good impression and give proof you are worth talking to.

Keys to Success

• Recognizable Reference
• 1^st sentence immediately gives the reason for the referral
• Let them know you will be following up

The TakeAway

You have some powerful tools at your disposal now. Notice the most effective Sales Email templates have a few things in common.

• They are quick
• They give specifics
• They require prior research

If you do the extra work ONCE to customize these done for you scripts you can reuse them time and time again regardless of what you’re selling. Start using these tools now to become the best sales pro on your team.

Here’s What You Should Do Next

1. Drop a comment on which template you like best. You can even add your own that gets you results.
2. Customize each version of these templates to match your product/ service.
3. Send a test to yourself and see how it looks from your mobile phone
4. Start using your new templates